Following competitors

At the bottom of Analytics you see Competitors on Instagram. There you compare your own Instagram with other companies: followers, growth, number of posts and average likes and comments.

Adding a competitor

1. Go to Analytics and scroll to Competitors on Instagram.
2. Type the username (for example @thebakerynextdoor) or paste the link to the profile.
3. Click Follow competitor.

You can follow up to 10 competitors. Remove a competitor with the cross.

Good to know

• You need a connected Instagram account of your own. We use it to fetch the public numbers.
• It only works for business Instagram accounts and creators. Private accounts don't share numbers.
• The numbers are updated every night. You see the growth from the day you start following the competitor.
• Other platforms, like Facebook, LinkedIn and TikTok, don't allow this. That's why it's only available for Instagram.

The comparison is also in your PDF report.