Emoji, hashtags, UTM, cropping and more

Emoji and hashtags

Below your text there are three buttons:

• ☺ opens a list of emoji. Click an emoji to put it where your cursor is.
• # opens your hashtag sets. Click New set, give the set a name and enter your hashtags (with or without #). After that you add them with one click. Sets are shared with your whole team.
• The document icon opens your saved texts: standard pieces of text like your address, opening hours or a sign-off. Click New set, give it a name and the text, and then add it with one click.

Best times

Click the star next to the date. You see three moments when your posts got the most engagement over the past 90 days. Click a moment to fill it in. If you haven't published enough yet, you see general advice.

Nothing lost when closing

Working on a new post and closed the window by accident? When you start a new post, Socialschedulr asks whether you want to restore the unsaved post. This is only stored in your own browser.

Alt text

Click ALT on a photo and describe what's in it. That way people who use a screen reader know what the photo is about. The alt text is sent along to Facebook, Instagram, LinkedIn and X and is kept with the photo in your media library.

Cropping

Hover over a photo and click the crop icon at the top left. Choose a shape: square (1:1), portrait 4:5 (Instagram and Facebook), story 9:16, landscape 16:9 or 1.91:1. Drag the photo into place and click Crop. The cropped photo goes into your post; the original stays in your media library.

UTM codes for Google Analytics

When you enter a link, UTM appears next to it. Enter a campaign name, for example autumn-sale. Socialschedulr then adds the right UTM codes per channel to your link (utm_source=instagram, utm_medium=social, utm_campaign=autumn-sale). In Google Analytics you then see exactly how many visitors each channel brings.

Thumbnail and cover

• YouTube: choose a thumbnail (1280 × 720) in the settings. This only works if your YouTube channel is verified.
• Instagram Reel: choose a cover (portrait, 1080 × 1920).

First comment

On LinkedIn and X you can add a first comment, for example with hashtags or a link. It's posted right after your post; on X as a reply to your post. For Facebook, Instagram and YouTube this option will become available later.

If the first comment fails, your post simply stays up. You'll see a notice on the post.